This can be as simple as having your phone attendants ask how the caller heard of the offering and then noting which postcard it came from.
Tracking the performance of your campaign is essential, so make sure you have a well defined process in place up-front to handle that. This will provide opportunity to really understand your inbound traffic, ensure follow-up and also make minor adjustments as needed along the way. A better and more measurable way of launching a postcard campaign is to release the mailing over a period of time. Sometimes businesses think that by flooding the market all at once, they’ll create a surge of inbound leads. Postcards should be sent out in a coordinated, staggered manner. Alternatively, you may want to have more copy points if you’re trying to detail the particulars of a new investment opportunity. If it’s to highlight the class A amenities of a newly remodeled building, then heavy-up the graphics and keep words to a minimum. The key is to go back and review what you wanted to accomplish with this postcard. By giving adequate consideration to both, you can develop a piece that grabs a reader’s attention, is easily scanned and does what you intended the piece to do. The idea that a great real estate graphic design can’t co-exist with a great message is shortsighted. There’s a long standing debate over form versus function in direct mail. These are critical things to know because they will shape how you address each of the other tactics that go into your campaign. Most importantly, it will define what you want to achieve over what time and where you want to market your services. Having a plan for your direct mail campaign will accomplish several things. We believe we are as only good as our last review.Plan for a Successful Direct Mail Campaign We have the expertise and proven track record of successfully serving our real estate clients. As a full-service, in-house mail house, we get rid of the complications of working with a print shop, mailing list compiler, and direct mail house. Our team works with many real estate agents, agencies and marketing agencies who manage their clients’ real estate marketing. Why should I outsource my real estate mailings to the Addressers? This mailer is popular because it is cost-effective and more responsive than your competitors’ ordinary real estate mailings. The investment of a pen addressed letter is not worth the return. A pen addressed letter may be effective but it’s just too high of a cost to make sense of. With the letter being printed, you save quite a bit of money. This real estate mailing piece is great for improving responses, open rates, and showing your prospect that you care about them. What is your most popular real estate mailing piece?Īt the Addressers, our most popular real estate mailing piece used by realtors and real estate investors is our pen addressed envelope + printed letter. At the Addressers, we have many methods and strategies we use to help our real estate clients get ahead of the competition. With our variable data printing technology, each postcard can address the recipient by name and address such as “Hey John, I’m interested in your home at 1234 Raymer St.” Take advantage of our handwriting font to add your signature at the bottom of the real estate letter. At the Addressers, we can hand address your envelopes for you to mimic a mailing from a close family or friend. We always recommend to add a sense of personalization to your real estate mailings. How can I improve the copy of a real estate mailing letter or real estate postcard? In general, we’ll make your life a lot easier. We have a better understanding of postage and ways to save you money on your campaign. Another reason is we’ll save your marketing budget. To begin with, we’ll save you time and provide the opportunity for you to focus on your clients. Outsourcing your real estate direct mail marketing campaigns to a company like the Addressers may be the best marketing decision you can make. Why should I outsource my real estate direct mail marketing?
Send us your real estate mailing samples and we’ll suggest recommendations to improve these mailings. At the Addressers, our capabilities include any real estate mailer you see in your mailbox. It gives you a pretty good idea of what is working in the real estate industry because your competitors are continuing to send them out. If it’s your very first real estate mailing, we often recommend to see what is currently circulating in peoples’ mailboxes. What are your design recommendations if it’s my first ever real estate direct mailing? Frequently asked questions about real estate direct mail marketing
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